Neoliberalism and Reggaeton

Reuters recently published a pieced entitled "Reggaeton fever shakes up Cuba's culture" the article cites an now infamous (in reggaeton circles anyway) quote by Juventud Rebelde that calls reggaeton a "reflection of 'neoliberal thinking'."

I think the development and growth of reggaeton in Cuba has been fascinating (if you are interested check out Geoff Baker's work) and illuminates much about the ways in which different musical forms/genres circulate as cultural and ideological commodities.

The idea of reggaeton being a product of neoliberalism is intriguing. Clearly the flows of neoliberal capital and its circuits facilitated the spread of technologies and people that enabled the different permutations of reggaeton within the Caribbean, the Americas, and globally.

More than anything else, I wonder what seeing reggaeton as a neoliberal commidity says about how Cuban authorities think about the neocolonial relationship between the United States and Puerto Rico and the forces of diaspora (not only between Puerto Rico and the U.S., but broadly speaking) in forging reggaeton, essentially outside of the Cuban nation (and well any nation really). Reggaeton is largely positioned as outside of the Cuban nation, seen as an import from the yanquis via Puerto Rico, which is why Cuban Culture Minister Abel Prieto is quoted in the Reuters piece as saying that reggaeton needs to be "pushed away." Reggaeton is agringado, a corrupting influence on Cuba's revolutionary ideals.

While reggaeton is (often mis)understood as a Puerto Rican, or even an American phenomenon, the more authorities and cultural brokers attempt to place reggaeton within some kind of national frame the more obvious it becomes that reggaeton exist in between and outside of national boundaries.

Maybe that is what makes reggaeton so threatening, what incites all these national panics? Well, besides sex and race, but of course those things are tied up within the nation too...

Now I'm just ranting though....thoughts?

Battle of the Political Air Force One's

Last year Puerto Rican artist Miguel Luciano created a pair of Nike Air Force Ones with the image of Filiberto Ojeda Rios, head of the Puerto Rican Indepencence group Los Macheteros.




Filiberto was murded by the FBI in his home. Miguel Luciano's piece wanted to explore the way that Filiberto had been commodified as a slain revolutionary (similar to the way that Che is commodified on t-shirts) and created these sneakers. The sneakers garnered some mixed feelings (check out Raquel Z. Rivera's amazing piece about the tensions these sneakers bring up at Reggaetonica and here).

Well now the battle of the political A1's on!

Artist Jimm Lasser recently opened his exhibition in New York, with Obama as the theme of the exhibit. "The Obama Force One" is one of the most interesting pieces in the show, with graphics of Obama engraved onto the sole.



What do you all think? Interesting comments on the commidification of "leaders" or just plain commodity?