As Entertainment Weekly's Simon Vozick-Levinson's puts it:
The list of nominees in the Best Pop Video category of this year’s MTV Video Music Awards starts off predictably enough: Beyonce’s “Single Ladies,” Britney Spears’ “Womanizer,” Lady Gaga’s “Poker Face,” Cobra Starship’s “Good Girls Go Bad.” And then there’s the fifth nominee, Wisin y Yandel’s “Abusadora.” Go ahead, fans of those first four artists. We’ll excuse you if you exclaim, “Wisin y who?!“El Duo de la Historia were the only Latino/a artists nominated for a premio this year, so this is pretty big considering that they are a reggaeton act as opposed to a more straight-forward pop act.
Of course depending on how people view this nomination, this might only lend credence to the claim that reggaeton is dead.