As you have probably already heard MTV has aired its first political ad ever, and surprisingly it was an anti-Obama ad. The new ad says Barack Obama “wants to have them all, both ways. He’s ‘Both Ways Barack.’ Worse than a flip-flopper.”
Is it just me or does anyone else seem troubled by conservative group Let Freedom Ring’s choice of terminology in the new “Both Ways Barack” political attack ads? To me the ad is both incredibly weak and incredibly affective and powerful in attacking Obama. While the flip-flopping argument is a pretty weak and easily dismissible accusation, by subconsciously associating Obama and his politics with the phrase “both ways” the Right is attempting to subtly discredit Obama’s masculinity and sexuality in the minds of American voters.
Similar to the criticisms that bi-sexual individuals regularly receive from both gay and straight people, the ad charges that Obama can’t be trusted to stick to a position (no pun intended) and is therefore deceptive and/or inexperienced. I also find it interesting that they apply the “both ways” label to Obama considering the media frenzy around brothers on the DL. Black men who go “both ways,” have been villainized and scrutinized in the mainstream media and part of me wonders whether the ad was trying to subconsciously tap into that dominant fear, resentment, and distrust, of Black men by using words associated with DL discourse.
Maybe I’m just being paranoid, but with that word choice I sincerely doubt that it’s just coincidence. Check out the ad for yourself...