Thursday, August 7, 2008

Beyonce's Blanqueamiento

Exhibit A: Beyonce at last night's Kayne West Glow in the Dark Tour concert at Madison Sq. Garden in NYC


Exhibit B: Beyonce looking damn near transparent in her new L'Oreal ad


Now since it is obvious that Beyonce has not undergone a radical skin bleaching procedure from last night's photos (courtesy of Bossip.com) can someone explain to me why the hell L'Oreal photoshopped her to make her look whiter?

I have no problem with Beyonce rocking blonde hair in a L'Oreal ad, but I have serious issues when a cosmetics and beauty conglomerate like L'Oreal deems it necessary to digitally alter her skin tone in order to make her look "appealing."

People have been attacking Beyonce but I don't think it was her decision I think that this was something that L'Oreal did. L'Oreal has denied the allegations, saying to the Associated Press: "We highly value our relationship with Ms. Knowles. It is categorically untrue that L'Oreal Paris altered Ms. Knowles' features or skin tone in the campaign for Feria hair color." They can deny the allegations all they want, and who knows maybe it was some freak accident that occurred at Elle Magazine's printer, but the message and its impact is the same: whiteness is still the benchmark for what is considered beautiful. Someone who views the ad, regardless of whose fault the photoshopping was, will be reminded that women of color will always be expected to conform to hegemonic white conceptions and standards of beauty.

People need to stop blaming Beyonce and focus on the fashion and cosmetics industries who perpetuate heterosexist and racist constructs of beauty.

1 comment:

nezua said...

insightful, so true. i know i've bent to that same pressure. i love to highlight the media standards, how fucked they are. great post.